I’m here to help you to gain clarity in your brand identity and content creation.
What makes you stand out in this noisy world? I help your team define your company’s story and values. These come together in a brand manifesto and tone of voice-guide – so it isn’t only clear to your customer who you are, but also to your employees. A tone of voice-guide encompasses the personality traits, the way your company speaks and linguistic advice. This way your company can speak with one clear voice and reach your ideal clients.
Get clear on your story, because a story gives a brand personality. Your story is what makes you different, what defines you. Your story will provide an emotional connection with your audience – which is what you should strive for.
Get in touch if you want help with the content part of brand identity. I don’t do visual design or competitive market analysis, but can get you in touch with the right people.
Content is getting more important for businesses every day. You want your customers to find your company. You’ll need an attractive website, but that isn’t enough for people to find you. You need content creation and marketing to let people know about your company. Blog articles, a Facebook live or a behind-the-scenes video let you share knowledge and make sure people know who you are and what you stand for. You want to be seen as the expert in your industry. Content helps you reach these goals.
I help you find ideas what to write about, with SEO in mind, so your customers can find you and see that you’re valuable. I help companies kickstart or improve their content, including SEO-focused blogposts, website content, brochures and storytelling. Or do you need someone to go over the content you created and advise? Consider it done.
Don’t underestimate the potential of social media. You’d be surprised of how many customers will check your social media pages to get a better impression of your company.
Social media is a large part of content creation and of showing the world who you are. These days you can’t afford as a brand to be absent on social media. A profile is not just a great way of introducing yourself and connecting with customers, it’s also an effective marketing tool. You can efficiently reach people who didn’t know you existed.
From social media audits and strategy to social media campaigns (creative concept and strategy), I’ll lead you through the bewildering forest of social media
I help my clients with
- Brand manifesto: a brand manifesto (brand story) is a powerful and emotional story to tell your customers why you exist and what you believe in.
- Tone of voice-guide: guidelines that define your voice on your different channels (brochures, web, social…).
- Defining your brand’s values and personality.
- Social media audits & strategy
- Content strategy: we’ll examine your goal, draw up a plan of action and calendar. We will define the channels you want and should be on and the type of content.
- Translating current content to the brand’s new tone of voice.
- Blogging: writing blog articles (SEO included), with one feedback round.
- Proofreading